Casual Friday-Blue Jean Day

Our employees have asked for a "Blue Jean" day for each Friday, donating $3.00 for the right. The money will be given to a local charity.  The idea has been vetoed by the facility manager as he does not like nor wear blue jeans.  My suggestions have included a written outline of what jeans are acceptable, a specific shirt or button that is worn on "Blue Jean" day to identify why employees are out of uniform, and posters placed in the buses (we are a public transportation facility) explaining our mission.   Any other ideas to help present this benefit in a positive manner that can win acceptance?

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