Categories and Criteria for Recognition

We have a new program, going into our 4th month that recognizes employees for outstanding performance. As managers we are reviewing the program and feel our categories and criteria need work. Our current categories are:

Exceptional Customer Service
Exceeding goals or responsibilties
Taking on additional responsibilities
Increasing productivity or efficiency
Cost Reduction
Outstanding service or support

The company wants to use only 5 categories with very specific criteria. We are also widening the field for nominations from just manager to all employees. This is a program for non-management employees.

Can anyone give me suggestions of different categories or how to change the existing categories and how to create and identify specific criteria? Any help is appreciated.

Thanks.
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