job title

This is a trivial question, I know, but it's Friday and I want to go home!

We currently have an administrative assistant position that is being upgraded. I believe it will now pass the FLSA test to be exempt. My problem? What to call this new position. I don't like Office Manager b/c they aren't managing people, per se. I really don't like "coordinator" either.

Any suggestions? This person reports directly to our Ad Director with a department of about 75 people and will help run the office activities among other things.

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