Employment Ads

Park District · April 2003

We would like to attract seasoned applicants and retirees for open positions. Is it legal to advertise for retirees and/or "mature" people? Any suggestions?
Thanks.

jules2001 · April 2003

I am not sure if that is legal, I know these gurus can give you the correct answer. One suggestion, though...You could advertise in papers that have a "mature" audience.

Margaret Morford · April 2003

Or put flyers in the senior citizen's centers near you.

Margaret Morford
theHRedge
615-371-8200
[email]mmorford@mleesmith.com[/email]
[url]http://www.thehredge.net[/url]

HRsage · April 2003

Ditto the above posts. My company has produced targeted ads for retirees before, but they also had a diverse range of other ads. I think that is the key. The ads shouldn't be solely addressed to retirees or mature people.

Parabeagle · April 2003

I agree. I think you need to pick your target and spend your advertising dollar accordingly. Running an ad directed at retirees in a general interest newspaper might not be as effective as, say, an ad in an AARP publication (or its local equivalent).

I know that our Sunday paper here frowns on the use of such terms as "mature" or "10-20 years' experience," "recent college grad" or anything that could smack of age discrimination (in either direction).

Employment Ads

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